Privacy Policy — Aurora Skies Outfitting
Effective Date: January 1, 2025
Aurora Skies Outfitting (“Aurora Skies,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit our website, interact with us, or book a hunt (the “Services”). We follow Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy laws. PIPEDA requires meaningful consent for the collection, use, and disclosure of personal information. (Privacy Commissioner Canada)
By using our Services, you agree to the practices described in this Policy.
1. Who We Are (Contact Information)
Aurora Skies Outfitting
192 Carl Erickson Ave, Shell Lake, Saskatchewan, Canada S0J 2G0
Email: hunt@auroraskiesoutfitting.com
Phone: 306-393-0975 / 306-715-3938 (Aurora Skies Outfitting)
If you have questions or requests about this Policy or your personal information, contact us using the details above.
2. Information We Collect
We collect information in three ways:
2.1 Information you provide directly
Examples include:
- Contact and booking inquiries: name, email address, phone number, mailing address, preferred dates, group size, hunting preferences, and any other details you submit through forms, email, or phone. (Aurora Skies Outfitting)
- Newsletter signup: first name, last name, email address. (Aurora Skies Outfitting)
- Payments and reservations: if you pay a deposit or invoice, our payment processor may collect billing address and payment details. We do not store full card numbers ourselves.
2.2 Information collected automatically
When you browse our site, we may collect:
- Device and usage data: IP address, browser type, device identifiers, pages viewed, links clicked, referring/exit pages, and timestamps.
- Approximate location: inferred from IP address.
- Cookies and similar technologies: described in Section 7.
2.3 Information from third parties
We may receive information from:
- Advertising/analytics partners (e.g., Google, Meta) about ad performance and site interactions. (Google Help)
- Social media platforms if you interact with our pages or content. (Aurora Skies Outfitting)
3. How We Use Your Information
We use personal information to:
- Provide and manage hunts and lodging (bookings, schedules, support, trip details).
- Communicate with you about inquiries, reservations, and logistics.
- Send marketing messages such as updates, promotions, or last-minute availability, where allowed by law and your consent. CASL requires consent for commercial electronic messages and an unsubscribe option. (fightspam-combattrelepourriel.ised-isde.canada.ca)
- Improve our website and Services through analytics and user feedback. Google Analytics requires us to disclose its use. (Google Help)
- Measure and optimize advertising including remarketing and audience building (see Section 8).
- Maintain safety and prevent fraud and to secure our systems.
- Comply with legal obligations and enforce agreements.
We do not use your personal information for purposes that are incompatible with those above without notifying you and, where required, obtaining consent. (Privacy Commissioner Canada)
4. Legal Bases and Consent (Canada)
We collect, use, and disclose personal information with your knowledge and consent, except where permitted or required by law. (Privacy Commissioner Canada)
You may withdraw consent at any time,_cycle: we mention how to withdraw marketing in Section 9. Withdrawing certain consent may limit our ability to provide services (e.g., booking a hunt without necessary contact details).
5. How We Share Your Information
We may share personal information with:
- Service providers who help us operate our business (e.g., website host, booking tools, email marketing platform, customer support, payment processors). They may access information only to perform services for us and must protect it.
- Advertising and analytics partners to deliver and measure ads and site performance. (Google Help)
- Legal and safety disclosures if required by law, court order, or to protect rights, property, or safety.
- Business transfers if we undergo a merger, acquisition, or sale of assets; you’ll be notified of material changes.
We do not sell your personal information in the ordinary sense of selling it for money to unrelated third parties.
6. International Transfers
Some of our service providers may store or process data outside Canada (commonly the United States). When data leaves Canada, it may be subject to foreign laws and government access. We rely on contractual safeguards and reputable providers to protect information.
7. Cookies and Similar Technologies
We use cookies, pixels, and similar tools to:
- keep the site working,
- remember preferences,
- understand traffic and usage,
- measure marketing,
- provide relevant ads.
Cookie types may include:
- Strictly necessary cookies (site functionality).
- Analytics cookies (e.g., Google Analytics). (Google Help)
- Advertising/targeting cookies (e.g., Meta Pixel, Google Ads tags). (facebook.com)
Your choices: You can control cookies via browser settings. Some features may not work if cookies are disabled. If we use a cookie banner/consent manager, you can manage categories there. (Google Help)
8. Online Advertising and Remarketing
We may use third-party advertising tools to:
- show ads on other sites after you visit ours (remarketing),
- create audiences for advertising,
- measure ad effectiveness.
These partners may use cookies or pixels to collect information about your device and browsing activity. We do not receive information that directly identifies you from these tools, but we may receive aggregated reports.
Partner opt-outs:
- Google Ads settings and opt-out tools. (Google Help)
- Meta ad preferences and tools. (facebook.com)
9. Email Marketing (CASL)
If you sign up for our newsletter or provide contact info for a hunt, we may send commercial electronic messages consistent with CASL. (fightspam-combattrelepourriel.ised-isde.canada.ca)
Every marketing email includes an unsubscribe link. You can also opt out by emailing us at hunt@auroraskiesoutfitting.com. We will process opt-out requests promptly.
10. Data Retention
We keep personal information only as long as needed for the purposes described, including legal, accounting, and operational reasons. When no longer required, we securely delete or anonymize it.
11. Security Safeguards
We use reasonable physical, technical, and organizational safeguards to protect information against loss, theft, misuse, and unauthorized access. No system is 100% secure, but we work hard to keep yours safe.
12. Your Rights (Access, Correction, Complaints)
Under PIPEDA, you have the right to:
- Access your personal information we hold,
- Correct inaccurate information,
- Withdraw consent (subject to legal/contractual limits),
- Challenge our compliance.
To exercise rights, contact us. You may need to verify identity. If unresolved, you can complain to the Office of the Privacy Commissioner of Canada. (Privacy Commissioner Canada)
13. Children’s Privacy
Our Services are not intended for children under 13, and we do not knowingly collect their information. If you believe a child has provided us personal information, contact us so we can delete it.
14. Third-Party Links
Our site may link to third-party sites (e.g., social media, partners). Their privacy practices are governed by their own policies. We aren’t responsible for their content or handling of information.
15. Changes to This Policy
We may update this Policy to reflect changes in our practices or legal requirements. We’ll post the updated version with a new “Last Updated” date. Material changes will be highlighted on the site or communicated to you where appropriate.
If you want, I can also draft:
- a short cookie banner notice,
- a “Do Not Track / consent preferences” blurb you can drop into your footer,
- and a version aligned to your exact tooling (Squarespace/Mailchimp/Stripe/etc.) once you tell me the stack.